From Followers to Isolation: How Social Media Hijacks Your Brain

3. “The ‘Followers’ Fallacy” (Why 10K Strangers Left Me Empty)

I grew a ministry TikTok to 100K followers during COVID. But when I had a miscarriage, I couldn’t post about it—too “depressing for the brand.” My DMs blew up with “Where’ve you been?!” as I sobbed in the dark.

The math:

  • Followers ≠ friends
  • Likes ≠ love
  • Views ≠ value

My wake-up call: I asked followers to share prayer requests. 90% responded with emojis or spam. The 3 who sent real needs? All over 60—the only ones who still treat social media as a tool, not an identity.

Try this:

  • Prune your follows: Unfollow anyone you wouldn’t cry with at 2am.
  • Create a “Real 10” list: 10 people you’ll prioritize IRL this month.
  • Post “ugly” stories: Share a mess, then turn off comments and call a friend.

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